SEGAFREDO

Behind every cup of Segafredo coffee lies a story full of passion, vision, and Italian temperament. It is the story of a man who believed that coffee could bring people together around the world—Massimo Zanetti. In the 1970s, Massimo Zanetti, who came from a family with generations of experience in the coffee trade, decided to do something completely new. He wanted not only to sell coffee, but to control the entire process – from roasting the beans to the cup on the table. This is how Segafredo Zanetti was born – a brand that from the very beginning was meant to be more than just coffee. The brand's goal is to deliver the perfect Italian espresso and create moments that bring people together over a cup of coffee.