LAVAZZA

One of the world's leading coffee brands is Lavazza. The brand was created in 1895 by the Italian businessman Luigi Lavazza, who started selling coffee in his shop. Over the years, he developed his company by investing in modern equipment, changing the technology, and finally he came up with the idea to start mixing different types of coffee beans, thus creating its unique blends. It was a novelty on the world market that made the Lavazza brand quickly become appreciated in the world. Thus, the best types of Lavazza coffees are made from six of its varieties imported from Brazil and Central America. Lavazza currently has five blend coffee plants. Three of them are located in native Italy, and the other two in Brazil and India. Italian subsidiaries export their products to the world market, and other production plants create products for the domestic market. The Lavazza brand has a wide range of coffee brewing in machines, i.e. Lavazza Crema e Aroma coffee beans and Lavazza Qualita Oro coffee beans, as well as coffee prepared in cafes (Lavazza Gran Espresso coffee beans and Lavazza Pienaroma coffee beans). . Lavazza also produces ground coffee, decaffeinated (Lavazza Dek) and disposable capsules for coffee machines. The four-generation company also produces coffee machines and office vending machines.