Brands

INKA

Inka is a brand with a Polish soul, a long tradition and a recipe that has not changed since its inception. It is associated with naturalness, what is healthy and the cultivation of family customs. Inka is a synonym of the cereal coffee category, which has always been the market leader. Inka is good in nature. This strategic slogan of the brand, used as a slogan in its communication, perfectly reflects its values. Inka combines naturalness, a beneficial effect on the body and the pleasure of taste. It offers consumers a sense of caring for themselves and their loved ones, a sense of security, and supporting what is Polish. A wide portfolio adequate to the needs of a modern consumer guarantees a double pleasure - taste and nourishment. Inka has the status of a cult brand, it is synonymous with its category. Consumers say that if a brand exists almost unchanged for that long, it has to be really good. No wonder Inka is the undisputed market leader. It is the most famous and recognizable grain coffee on the market. The stereotype of this drink, as a synonym for the People's Republic of Poland, has changed: its healthy character, the multitude of varieties and its taste are attractive not only to those who were willing to drink it when they were children. Most adult Poles think: "Inka" when they say "grain coffee". This success is undoubtedly the result of experience and knowledge, respect for many years of tradition and care with which the brand approaches customer needs. This is confirmed by prestigious awards, which prove the company's commitment to improving and consistently raising the level of quality, as well as high standard and European level. The Inka brand has been awarded the "Know good food", "FMCG Pearl", "Medal Product", "Superbrands Polska Marka", "Effie" marks, and its owner, Grana, received the prestigious "Investor in Human Capital" and "Forbes Diamonds" awards 'and".


LAJKONIK

The history of the Lajkonik brand begins in 1910 in Skawina, near Krakow, where the "Henryk Franck and Sons" Coffee Surrogates Factory was established. It was founded by the Austrian merchant Henryk Franck. The first product was dried, roasted and ground chicory. In 1911, the production of grain coffee began. The brand is named after the hero of Krakow's folk party. The Lajkonik procession takes place on the first Thursday after the Corpus Christi festival. The main figure of the celebrations is the Lajkonik, also known as a game horse or a Tatry. The Lajkonik is a bearded rider in an oriental costume on an artificial horse, who travels the route from Zwierzyniec to the Main Square in Krakow, accompanied by the Mlaskoty band and a party of masqueraders. The history of the Lajkonik brand begins in 1910 in Skawina, near Krakow, where the Coffee Surrogates Factory was established " Henryk Franck and Sons ”. It was founded by the Austrian merchant Henryk Franck. The first product was dried, roasted and ground chicory. In 1911, the production of grain coffee began. The brand is named after the hero of Krakow's folk party. The Lajkonik procession takes place on the first Thursday after the Corpus Christi festival. The main figure of the celebrations is the Lajkonik, also known as a game horse or a Tatry. The Lajkonik is a bearded rider in an oriental costume on an artificial horse, who travels the route from Zwierzyniec to the Main Market Square in Krakow, accompanied by the Mlaskot band and a party of masquerades.


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